Advertise. Props, not banners.
There are no banners on Lupo.io TV. A placement is a prop in a scene or a credit on a presenter: the cup on the table, the jacket she wears, the watch on his wrist. Never a fact, never a plate, always labelled.
wardrobe
What they wear
The most-seen prop in every shot. A garment becomes an approved still and every take in the campaign wears it. Credited on screen and shoppable on the story page.
set props
What is on the table
A placement is a prop in a Standing Set, so one deal runs across every story shot on that set.
reach
Where it goes
Every story publishes here first, then to TikTok, Shorts and Reels with the story link. The day strip shows the record.
Rules we keep: a placement is a prop, never a fact. It never appears on a plate, in a caption or in the narration. Every placed scene carries a credit.